Local expert network
Experte vor Ort
Expert marketplace / lead system — structured discovery, SEO foundations, and UX that routes intent to the right professional.
Engagement snapshot
5
Work packages
3
Tech layers
2
Outcome signals
Platform / lead system
Project type
At a glance
Local expert network
Industry
Local expert matching
Project type
Platform / lead system
Context
Experte vor Ort connects customers with local experts. The product challenge is existential: users must understand what they’re booking, who they’re trusting, and what happens next — instantly.
Objective
Present local professional services with platform-grade clarity — improving user guidance and lead quality through structure, not ads alone.
Delivery narrative
From alignment to launch — how the engagement progressed.
- 1
Kickoff & north star
Expert marketplace / lead system — structured discovery, SEO foundations, and UX that routes intent to the right professional.
- 2
Constraints & reality
- Match diverse expert categories under one coherent system
- Rank and convert local-intent queries
- Reduce drop-off between discovery and contact
- 3
Execution
GXN Services emphasised routing logic in the UX: clear category entry points, predictable expert profiles, and low-friction contact surfaces — supported by SEO-first URL and heading strategy.
- 4
Impact
- Structured expert platform experience
- Improved navigation and conversion discipline
What made it demanding
Challenges
- 1Match diverse expert categories under one coherent system
- 2Rank and convert local-intent queries
- 3Reduce drop-off between discovery and contact
How we moved forward
Our approach
GXN Services emphasised routing logic in the UX: clear category entry points, predictable expert profiles, and low-friction contact surfaces — supported by SEO-first URL and heading strategy.
Scope & services
Scope we owned end-to-end.
Platform information architecture
SEO foundations
UX/UI
Responsive engineering
Lead-flow optimisation
Results
Outcomes the team can point to after shipping.
Outcome 1
Structured expert platform experience
Outcome 2
Improved navigation and conversion discipline
Technology
Visual tour
Visual rhythm, hierarchy, and motion from the live experience.
Category discovery
Category discovery
Expert credibility
Expert credibility
Lead routing
Lead routing
Plan something at this level
Share your constraints and timeline — we respond with architecture, milestones, and a clear commercial outline.
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