Local expert network
Experte vor Ort
Expert marketplace / lead system: structured discovery, SEO foundations, and UX that routes intent to the right professional.
Engagement snapshot
5
Work packages
3
Tech layers
2
Outcome signals
Platform / lead system
Project type
At a glance
Local expert network
Industry
Local expert matching
Project type
Platform / lead system
Context
Experte vor Ort connects customers with local experts. The product challenge is existential: users must understand what they’re booking, who they’re trusting, and what happens next: instantly. Technical implementation in collaboration with / on behalf of Antrieb 2.0 UG.
Objective
Present local professional services with platform-grade clarity: improving user guidance and lead quality through structure, not ads alone.
Delivery narrative
From alignment to launch. How the engagement progressed.
- 1
Kickoff & north star
Expert marketplace / lead system: structured discovery, SEO foundations, and UX that routes intent to the right professional.
- 2
Constraints & reality
- Match diverse expert categories under one coherent system
- Rank and convert local-intent queries
- Reduce drop-off between discovery and contact
- 3
Execution
GXN Services emphasised routing logic in the UX: clear category entry points, predictable expert profiles, and low-friction contact surfaces, supported by SEO-first URL and heading strategy. Technical implementation in collaboration with / on behalf of Antrieb 2.0 UG.
- 4
Impact
- Structured expert discovery and profile presentation
- Clearer paths from category browsing to contact
What made it demanding
Challenges
- 1Match diverse expert categories under one coherent system
- 2Rank and convert local-intent queries
- 3Reduce drop-off between discovery and contact
How we moved forward
Our approach
GXN Services emphasised routing logic in the UX: clear category entry points, predictable expert profiles, and low-friction contact surfaces, supported by SEO-first URL and heading strategy. Technical implementation in collaboration with / on behalf of Antrieb 2.0 UG.
Scope & services
Work we owned throughout delivery.
Platform information architecture
SEO foundations
UX/UI
Responsive engineering
Lead-flow optimisation
Results
Outcomes the team can point to after shipping.
Outcome 1
Structured expert discovery and profile presentation
Outcome 2
Clearer paths from category browsing to contact
Technology
Plan something at this level
Share your constraints and timeline. We respond with architecture, milestones, and a clear commercial outline.
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