Seller acquisition
Cedar Souq · Join
A conversion-built acquisition funnel — seller onboarding, plan clarity, and a multi-step narrative that turns interest into registered supply.
Engagement snapshot
7
Work packages
3
Tech layers
3
Outcome signals
6
Platform capabilities
At a glance
Seller acquisition
Industry
Seller acquisition / growth funnel
Project type
Landing & seller onboarding system
Context
The Join experience explains seller plans — including premium tiers such as VIP models with differentiated commission structures — and guides merchants into a structured onboarding path aligned with marketplace operations.
Objective
Acquire and onboard new marketplace sellers efficiently — reducing ambiguity in plans, pricing, and value while increasing completed registrations.
Delivery narrative
From alignment to launch — how the engagement progressed.
- 1
Kickoff & north star
A conversion-built acquisition funnel — seller onboarding, plan clarity, and a multi-step narrative that turns interest into registered supply.
- 2
Constraints & reality
- Maintain high conversion without overselling
- Build seller trust before account creation
- Simplify a dense commercial narrative
- Support multilingual audiences including RTL
- 3
Execution
GXN Services structured the funnel as a sequence of decisive moments: credibility, plan comparison, risk reversal, then activation. Visual density is controlled; each step has one dominant action to reduce abandonment.
- 4
Impact
- Professional seller acquisition experience
- Predictable onboarding momentum
- Premium SaaS-grade presentation of marketplace economics
What made it demanding
Challenges
- 1Maintain high conversion without overselling
- 2Build seller trust before account creation
- 3Simplify a dense commercial narrative
- 4Support multilingual audiences including RTL
How we moved forward
Our approach
GXN Services structured the funnel as a sequence of decisive moments: credibility, plan comparison, risk reversal, then activation. Visual density is controlled; each step has one dominant action to reduce abandonment.
Scope & services
Scope we owned end-to-end.
Funnel UX & UI
Conversion optimisation
Landing product build
Pricing & plan communication design
Responsive engineering
Multilingual delivery
RTL-ready layouts
Capabilities
Product and platform depth where it mattered.
Results
Outcomes the team can point to after shipping.
Outcome 1
Professional seller acquisition experience
Outcome 2
Predictable onboarding momentum
Outcome 3
Premium SaaS-grade presentation of marketplace economics
Technology
Visual tour
Visual rhythm, hierarchy, and motion from the live experience.
Plan clarity & comparison
Plan clarity & comparison
Onboarding narrative
Onboarding narrative
Mobile conversion path
Mobile conversion path
Plan something at this level
Share your constraints and timeline — we respond with architecture, milestones, and a clear commercial outline.
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