Mini-Lernkreis

Project snapshot

Project summary

With more than 45 years of experience, Mini-Lernkreis supports pupils across Germany. The challenge was to build a central platform that speaks to parents, students, and prospective franchise partners at the same time. Complex topics such as dyslexia support, numeracy coaching, exam preparation, and language training needed to be clear and visually engaging. We created a completely new information architecture that includes a custom postcode search, franchise landing pages, a lead capture funnel, blog hub, and deep links into the organisation's management software. A clean separation between central content and local offers was essential throughout the build.

Deliverables

• Full website redesign including content strategy
• Development of a postcode-based search experience
• Franchise enquiry module with lead tracking
• Editorial blog system with authoring toolkit
• Technical SEO and structured data implementation
• Integration with the internal management backend
• Performance optimisation and accessible interface design

Results & KPIs

• +35%
  Franchise enquiries
  increase in qualified franchise leads during the first quarter
• +20%
  Website sessions
  organic traffic uplift driven by SEO
• +65%
  Mobile engagement
  share of mobile users converting after the relaunch

Technologies

• Webflow
  Experience platform
• Leaflet.js
  Interactive mapping
• JSON
  Structured data
• Custom scripting
  Business-specific functionality
• cPanel hosting with Cloudflare CDN
  Hosting & performance
• Google Analytics 4
  Insights and measurement
• Matomo
  GDPR-compliant analytics

Client feedback

“The new website not only modernised our brand – it also generates noticeably more enquiries. Parents especially love the postcode search.”

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