Learning Support OWL

Project snapshot

Project summary

This initiative set out to create a dedicated regional identity for learning support services in East Westphalia-Lippe. The site needed to communicate both the Mini-Lernkreis brand and the regional independence of the programme. We designed a structured microsite with city-specific landing pages, simple CMS-driven editing, and clear calls-to-action for parents. Focused SEO work secured top rankings for searches such as 'Tutoring Bielefeld' and 'Learning Support OWL'.

Deliverables

• Microsite concept and architecture
• Local landing pages for towns and communities
• Structured postcode overview
• Content production aligned to keyword strategy
• Regional link-building programme
• CMS integration for self-service updates

Results & KPIs

• 120
  Qualified enquiries
  high-intent leads generated within 60 days
• 7
  Top-3 rankings
  regional keywords now ranking in the top three
• 2x
  Organic traffic
  more organic sessions compared with the previous site

Technologies

• Webflow CMS
  Content management
• HTML5 / CSS3 / JavaScript
  Frontend stack
• Open Graph SEO / structured data (JSON-LD)
  Search optimisation and metadata

Client feedback

“We can finally speak directly to parents in the region – the site is easy to maintain and brings the right enquiries.”

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