Barrierefrei Digital

Awareness and Assessment for Inclusive Experiences

Barrierefrei Digital began as an internal initiative to raise awareness of accessibility among small and medium-sized businesses. The landing page uses tangible examples to explain what accessible web experiences involve and provides actionable checklists. With integrations to testing tools such as Wave and axe-core, visitors can analyse their sites immediately. Phase two will introduce a paid audit service with tailored recommendations.

Barrierefrei Digital – Awareness and Assessment for Inclusive Experiences

Project snapshot

Industry
Awareness website, UX & accessibility
Category
Awareness website, UX & accessibility
Timeline
2024
Client
Barrierefrei Digital

Project summary

Barrierefrei Digital began as an internal initiative to raise awareness of accessibility among small and medium-sized businesses. The landing page uses tangible examples to explain what accessible web experiences involve and provides actionable checklists. With integrations to testing tools such as Wave and axe-core, visitors can analyse their sites immediately. Phase two will introduce a paid audit service with tailored recommendations.

Deliverables

  • Creation of the Barrierefrei Digital brand including logo and CI
  • Landing page with educational content, videos, and checklists
  • Integration of web accessibility testing tools (Wave)
  • Contact form for complimentary first assessments
  • Human-readable summaries of WCAG 2.1 and BITV guidance

Results & KPIs

  • 300+
    Websites assessed
    sites checked by users within the first two months
  • 80+
    SME conversations
    small and mid-sized companies reached out for guidance
  • 10
    Audits in pipeline
    first audit engagements scoped

Technologies

  • HTML5 / CSS3 / JS
    Frontend stack
  • Webflow
    Site builder
  • Wave API
    Accessibility testing
  • axe-core checklists
    Accessibility testing
  • Responsive layout with a11y focus
    Accessibility foundations (contrast, keyboard control)

Client feedback

We had no idea how much we were missing. The site opened our eyes and immediately motivated us to change how we work.
M. Thiel
Owner, Thiel Advertising Studio

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